Rank tracking software compared: the four kinds of product
Four kinds of product
Research suites. Semrush and Ahrefs. The product is an index of keywords, backlinks, competitors and ads, and rank tracking is one module inside it. Priced on index access and seats. Right when your week goes on research.
Pure trackers. Wincher, and a long tail of others. They check positions, keyword by keyword, and little else. Right when you know what is wrong and only want to know whether the fix worked.
Agency platforms. AccuRanker and the tier above it. Built for tens of thousands of keywords, white label reporting and client access, and priced from a floor that assumes that volume.
WordPress plugins. Yoast, Rank Math, All in One SEO. They grade the page you are writing and set titles, schema and sitemaps from inside WordPress. The product lives in the editor, one page at a time.
What each kind does
| Research suite | Pure tracker | Agency platform | WordPress plugin | SolSEO | |
|---|---|---|---|---|---|
| Checks positions every day | yes | yes | yes | no | yes, on every paid plan |
| Crawls the whole site and grades it | yes | varies | varies | no | yes, out of 100 |
| Applies the fix on your site | varies | no | no | page by page | from wp-admin, on a paired site |
| Tells a product variation from a product | varies | no | varies | varies | yes |
| Keeps every position ever recorded | varies by tier | varies by tier | varies by tier | n/a | yes, on every paid plan |
| Priced on | index access and seats | keywords | volume and seats | a licence per site | keywords and cadence |
| A backlink index | yes | no | varies | no | no |
The last row is the one we lose. SolSEO has no backlink index and no plan to build one. If link data is what you are buying, buy a suite.
Where SolSEO sits
Between the pure tracker and the agency platform, with a crawler and a WordPress plugin attached.
- Daily checks to position 20 on every paid plan, from A$24.99 a month.
- Every position ever recorded is kept, on every paid plan.
- A crawl graded out of 100 across technical, content, speed and WooCommerce, from 41 checks.
- A WordPress plugin that fixes findings from wp-admin on a paired site. The score counts the fix straight away, and the next check confirms it.
- Unlimited users from A$139.99 a month, on Agency and Studio.
- An agent API, MCP and REST, on every paid plan.
The one price comparison that stays true
Cost per keyword per month, at the cadence you need.
| SolSEO plan | Monthly | Keywords | Checks | Per keyword |
|---|---|---|---|---|
| Free | A$0 | 10 | weekly | |
| Starter | A$24.99 | 125 | daily | A$0.20 |
| Growth | A$59.99 | 450 | daily | A$0.13 |
| Agency | A$139.99 | 1,100 | daily | A$0.13 |
| Studio | A$199 | 2,000 | daily | A$0.10 |
Work the same number out for whatever you pay now. Then check whether you are paying for daily checks where weekly would do. Daily is 30 checks a month and weekly is about 4.3, seven times fewer.
Questions to ask any of them
- How long is position history kept, and what happens to the chart when it ends?
- Is the crawl included, or an add-on, and how many pages does it read?
- What does an extra user cost?
- Can it tell a product variation from a product?
- Can anything it finds be fixed without leaving the tool?
SolSEO's answers, in order. Every position is kept on every paid plan. A crawl comes with every plan, from 250 pages a site on Free to 50,000 on Studio. Starter has one user, Growth three, and Agency and Studio have no limit. One of the audit's six WooCommerce checks flags a variable product whose schema publishes one offer for the parent in place of one per variation. The plugin fixes several findings from wp-admin, and the score counts the fix before the next crawl.
